As previously reported, on September 17th, the first issue of Shonen Magazine Edge will be released in Japan. As part of the build up to this launch the editorial department has started a new Twitter campaign which includes a contest.
Campaign Contest details
(Complete rules in Japanese can be found on their official Facebook)
Step 1: Follow the official Shonen Magazine Edge official twitter: Link
Step 2: Retweet the contest tweet with the hashtag “マガジンエッジRT第１弾”
The original tweet can be found here: Link
Other rules: You can enter each round up until the following Sunday at midnight (basically you get 1 week). You can only win once. If you are a winner, you’ll be contacted via Direct Message. A new piece of art (by a different artist) will be run each week until the launch of the magazine.
It doesn’t say anything about location restrictions… so the contest may be worldwide? It’s unlikely they’ll ship the prizes outside of Japan, but you’re welcome to try! The first contest (for this week only) is featuring Takei’s artwork shown on the left for Nekogahara.
To help promote the campaign, they also have a full page ad in Animate’s preview book (link may be outdated if viewing after Sept 2015). This book outlines the contest details and also features a sample artwork (shown below). It appears that the artwork shown above (in the official tweet) will be the final piece. However this does give us a look at the full image Takei has drawn, which will also be featured on the cover of the first issue (shown left).
In addition to the twitter campaign, there has also been promotional posters being setup at key locations in Japan. First was a large banner at the main train station for Comiket 88. Next there was a poster and flyers at the SUPER COMIC CITY 関西21.